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Friday, February 02, 2007
COLLEGE students are learning a new lesson
COLLEGE students are learning a new lesson - that life need not begin and end with the three magic letters: MBA. As a result from NID to Nift, hotel management and architecture colleges to institute for vocational studies are reporting a very good placement season. Salaries, jobs offers and the number of recruiters on these campuses have multiplied. Most are reporting a sharp surge in first-time recruiters. Company profile too has changed - the names have become bigger, more varied and in fact many emerging sectors like retail, aviation are now scouting some of these campuses like hotel management institutes for hiring. Experts says stiff competition on campuses, brisk growth in niche emerging sectors and the need to seek specialised talent is pushing these companies to tap these specialised and not-so-known colleges.
GOOD SALARIES, GOOD JOBS
National Institute of Fashion Technology (Nift), Delhi is the best example. Since 2005, the highest and the lowest salary packages have risen 73% and 22% respectively. Altogether 200 companies have visited the campus so far, and made 1,200 job offers to 565 students, of whom nearly 80 got placed overseas. Companies of all range from retailing majors like Reliance to consultancy major like Technopak, designers like JJ Valaya to trading companies like Intercraft Trading have showed up on the campuses - many for the first time.
"In Nift number of offers, as gauged by the internship offers, are expected to go up from two per student to four," says Mr Shantmanu, director, Nift, Kolkata. Nirma University in Ahmedabad has broken all its placement records this year. Accenture has offered the highest package of Rs 8.5 lakh. The average annual salary too has gone up to Rs 6.8 lakh from Rs 5.3 lakh last year. Nirma has seen a host of first-time recruiters this year, like PSU Indian Oil, call centre Cognizant Technologies, Wipro, IBM, and Global Trade Finance.
It's the same trend in hotel management. At the Institute of Hotel Management (IHM), Pusa, New Delhi, 17 companies - largely hotels - came in for campus placements four years ago. This year, the number has shot up to 56. According to him, while three years ago, a fresh graduate used to draw about 1.5-2 lakh, this figure is now Rs 3-3 .5 lakh. "This is just the cash component, and not the regular CTC," says Alok Shivapuri, principal , IHM, Pusa.
Colleges like the Sukhdev College of Business Studies and College of Vocational Studies may not be the first choice for many, but are nevertheless gaining recognition. The average annual salary being offered to BBA students here is expected to be around Rs 3.5-4 .5 lakh - comparable to salaries on offer in some better-known B-schools .
However, not all institutions sizzle when it comes to pay packages. At National Institute of Design (NID) Bangalore, for instance, packages offered this year are not great. The reasons, say industry observers, are that industries that need this kind of talent are still emerging in India and it will take some more time before there is a jump in packages . At NID, the highest pay package this year was around Rs 9 lakh while the average annual salary was around Rs 5-6 lakh. "Though we are witnessing huge interest from several national players across sectors, the average package remains almost the same. We are not encouraging high salaries as we want to give more importance to work profile in the design segment," said Akhil Succena, activity chairperson , education, NID.
In architecture, there is a huge gulf between pay packages within campuses. "The wide difference in the salary can be attributed to three factors - company size, capacity of the student to work and the job profile," says Rajan Lakule, principal, Sir JJ School of Architecture, Mumbai, where the monthly salary bracket ranges from Rs 5,000- 25,000.
CHANGING COMPANY PROFILE
The profile of companies coming to these campuses is changing too. Hotel management institutes are seeing a shift in recruiters from the conventional hotels to sectors like aviation and entertainment , while art colleges are seeing a shift from garment exporters to retail giants. "The profile of recruiters has changed drastically, with new recruiters like airlines, banks and credit companies lining up. Of them, airlines are the best pay masters ," says Mr Shivapuri. The line-up is so diverse and thick, that institutes are finding it hard to keep up the supply. "Management schools should incorporate courses specific to industries in the hospitality sector. Since mostly newer recruiters, from banks, airlines, entertainment and aviation offer fat salary, students opt for them and hotels face a talent crunch," says AK Saxena, principal, IHM, Mumbai.
At Nift, for instance, the diversity in recruitment stands out more than anything else. There are segments like retail (Pantaloon, Reliance Retail), design brands (Tommy Hillfiger, Indian Terrain, designers ( JJ Valaya, Raghvendra Rathore. Consultants like Technopak and some luxury goods and cosmetic brands (Intercraft Trading and AYN Accessory Trading from Germany ) are all lining up for recruitments. Many foreign companies like Brandix Apparel from Sri Lanka, Landmark (Dubai), MUST Garments (Bahrain), Mayfair & Paris Group, Dubai have come to the campus for the first time, and are offering dollar salaries.
Similarly companies that visited the NID campus have become more varied - from IT major Microsoft, ITC, Whirlpool to Procter & Gamble. Even in architecture, students are moving into diverse areas.
CAMPUS TIGHTENS SCREENING NORMS
The rising popularity of these niche courses have made colleges hold more classes; some have even altered the eligibility criteria to filter students better. At the IGI School of Gemology, for example, which commenced certification in India seven years ago, architects and engineers enrol for courses that span from six weeks to three months. "We used to conduct two courses a month but now we conduct the same course seven times in a month," says Ramit Kapur, head, marketing and education, IGI.
(Inputs from Sreeradha Basu, Shreya
Biswas, Mansi Bhatt and Mayur Jha)
SMARTER OPTIONS
At Nift
, cos of all ranges from retailing majors to consultancies and designers have showed up
In hotel
management, while three years ago a fresh graduate used to draw about Rs 1.5 lakh-Rs 2 lakh, this figure is now Rs 3 lakh-Rs 3.5 lakh
Hotel management
institutes are seeing a shift in recruiters from the conventional hotels to sectors like aviation and entertainment
GOOD SALARIES, GOOD JOBS
National Institute of Fashion Technology (Nift), Delhi is the best example. Since 2005, the highest and the lowest salary packages have risen 73% and 22% respectively. Altogether 200 companies have visited the campus so far, and made 1,200 job offers to 565 students, of whom nearly 80 got placed overseas. Companies of all range from retailing majors like Reliance to consultancy major like Technopak, designers like JJ Valaya to trading companies like Intercraft Trading have showed up on the campuses - many for the first time.
"In Nift number of offers, as gauged by the internship offers, are expected to go up from two per student to four," says Mr Shantmanu, director, Nift, Kolkata. Nirma University in Ahmedabad has broken all its placement records this year. Accenture has offered the highest package of Rs 8.5 lakh. The average annual salary too has gone up to Rs 6.8 lakh from Rs 5.3 lakh last year. Nirma has seen a host of first-time recruiters this year, like PSU Indian Oil, call centre Cognizant Technologies, Wipro, IBM, and Global Trade Finance.
It's the same trend in hotel management. At the Institute of Hotel Management (IHM), Pusa, New Delhi, 17 companies - largely hotels - came in for campus placements four years ago. This year, the number has shot up to 56. According to him, while three years ago, a fresh graduate used to draw about 1.5-2 lakh, this figure is now Rs 3-3 .5 lakh. "This is just the cash component, and not the regular CTC," says Alok Shivapuri, principal , IHM, Pusa.
Colleges like the Sukhdev College of Business Studies and College of Vocational Studies may not be the first choice for many, but are nevertheless gaining recognition. The average annual salary being offered to BBA students here is expected to be around Rs 3.5-4 .5 lakh - comparable to salaries on offer in some better-known B-schools .
However, not all institutions sizzle when it comes to pay packages. At National Institute of Design (NID) Bangalore, for instance, packages offered this year are not great. The reasons, say industry observers, are that industries that need this kind of talent are still emerging in India and it will take some more time before there is a jump in packages . At NID, the highest pay package this year was around Rs 9 lakh while the average annual salary was around Rs 5-6 lakh. "Though we are witnessing huge interest from several national players across sectors, the average package remains almost the same. We are not encouraging high salaries as we want to give more importance to work profile in the design segment," said Akhil Succena, activity chairperson , education, NID.
In architecture, there is a huge gulf between pay packages within campuses. "The wide difference in the salary can be attributed to three factors - company size, capacity of the student to work and the job profile," says Rajan Lakule, principal, Sir JJ School of Architecture, Mumbai, where the monthly salary bracket ranges from Rs 5,000- 25,000.
CHANGING COMPANY PROFILE
The profile of companies coming to these campuses is changing too. Hotel management institutes are seeing a shift in recruiters from the conventional hotels to sectors like aviation and entertainment , while art colleges are seeing a shift from garment exporters to retail giants. "The profile of recruiters has changed drastically, with new recruiters like airlines, banks and credit companies lining up. Of them, airlines are the best pay masters ," says Mr Shivapuri. The line-up is so diverse and thick, that institutes are finding it hard to keep up the supply. "Management schools should incorporate courses specific to industries in the hospitality sector. Since mostly newer recruiters, from banks, airlines, entertainment and aviation offer fat salary, students opt for them and hotels face a talent crunch," says AK Saxena, principal, IHM, Mumbai.
At Nift, for instance, the diversity in recruitment stands out more than anything else. There are segments like retail (Pantaloon, Reliance Retail), design brands (Tommy Hillfiger, Indian Terrain, designers ( JJ Valaya, Raghvendra Rathore. Consultants like Technopak and some luxury goods and cosmetic brands (Intercraft Trading and AYN Accessory Trading from Germany ) are all lining up for recruitments. Many foreign companies like Brandix Apparel from Sri Lanka, Landmark (Dubai), MUST Garments (Bahrain), Mayfair & Paris Group, Dubai have come to the campus for the first time, and are offering dollar salaries.
Similarly companies that visited the NID campus have become more varied - from IT major Microsoft, ITC, Whirlpool to Procter & Gamble. Even in architecture, students are moving into diverse areas.
CAMPUS TIGHTENS SCREENING NORMS
The rising popularity of these niche courses have made colleges hold more classes; some have even altered the eligibility criteria to filter students better. At the IGI School of Gemology, for example, which commenced certification in India seven years ago, architects and engineers enrol for courses that span from six weeks to three months. "We used to conduct two courses a month but now we conduct the same course seven times in a month," says Ramit Kapur, head, marketing and education, IGI.
(Inputs from Sreeradha Basu, Shreya
Biswas, Mansi Bhatt and Mayur Jha)
SMARTER OPTIONS
At Nift
, cos of all ranges from retailing majors to consultancies and designers have showed up
In hotel
management, while three years ago a fresh graduate used to draw about Rs 1.5 lakh-Rs 2 lakh, this figure is now Rs 3 lakh-Rs 3.5 lakh
Hotel management
institutes are seeing a shift in recruiters from the conventional hotels to sectors like aviation and entertainment
